About Me

Creative Leadership with Purpose

I’m a Creative Designer and Brand Strategist with over 13 years of experience guiding visual storytelling and brand evolution. My work spans sustainability, healthcare, energy, and consumer sectors, always grounded in clarity and impact. I lead with empathy, strategy, and a deep belief in design as a force for good.

Strategy Meets Storytelling

I specialize in uncovering the heart of a brand and translating it into compelling, cohesive narratives. Whether building identity systems or directing campaigns, I connect strategy with emotion to create lasting resonance. Every project is an opportunity to elevate purpose through design.

Digital-First, Human-Centered

I craft digital experiences that are responsive, accessible, and optimized for performance. With hands-on expertise in WordPress, SEO, and analytics, I bridge creative vision with technical execution. My toolkit includes Adobe Creative Suite, Figma, and motion graphics to bring ideas to life.

Collaboration & Mentorship

I thrive in collaborative environments where creativity and trust go hand in hand. As a mentor and team leader, I support designers in growing their confidence and craft. I’m known for my calm presence, attention to detail, and ability to align cross-functional teams.